Quick summary

Led the UI/UX design for an iOS app under NDA: research → personas → user flows → prototyping → visual identity → scalable UI kit → high-fidelity screens in Figma. Worked cross-functionally and iterated the UI as content requirements evolved.

My responsibilities:

• Researched similar products and adjacent niches
• Created user personas based on research
• Developed user flows
• Built a UI kit
• Created the visual identity and logo
• Prototyping
• Designed the app UI
• Collaborated with developers, marketers, copywriters, and a product manager
• Independently managed my work and met deadlines

Design process

{Competitor and adjacent niche analysis}

Conducted an analysis based on five similar apps.