I built Mesto’s visual identity from scratch and designed the website in Figma — from research, structure and UX flow to a polished, responsive UI ready for implementation. Target lead conversion: 2%. Achieved 4.23% inquiry conversion from cold traffic after launch.
“Mesto” is a three-floor venue for conferences, meetings, and events. The offer is premium and complex, so the website needs to build trust fast and make the value clear in seconds.
Create a premium website for an event venue that clearly communicates the offer (spaces, infrastructure, services) and leads users to to take action: Book or Contact.
— Launch the first version of the website and established a lead-generation channel from scratch.
— Establish a consistent visual identity to keep communications cohesive and improve brand recognition.
— Conversion goal: 2%